Etisalat awarded 'Most Valuable Telecoms Brand' in Mena region

27 Feb 2018

Khaleej Times

Etisalat on Tuesday received 'The Most Valuable Telecoms Brand' in Middle East and North Africa region by Brand Finance as a recognition for the company's increase in brand value by 40 per cent to $7.7 billion, higher than any other telecom brand in the region and only telecom provider to break the $7 billion brand value mark in the region.
Etisalat is the only telecom provider from the region to feature in the top 15 most powerful telecom brands globally and boast of an impressive AAA brand rating. On a portfolio basis, the brand value inclusive of non-branded subsidiaries (Mobily in KSA, Maroc Telecom Operations, Ufone/PTCL in Pakistan) has jumped by 25 per cent to $9.6 billion.
Saleh Al Abdooli, CEO, Etisalat Group received the awards from David Haigh, founder and CEO, Brand Finance, leading London-based branded business valuation firm at the ongoing Mobile World Congress.
"We are proud to be recognised as the most valuable brand in the Mena region, a significant milestone as we have transcended from the third rank to the first in only one year by surpassing some of the renowned regional brands.This can be attributed to our efforts in digital transformation whereby we have amplified our reach and presence in a highly competitive marketplace by investing in new digital platforms and global brand building initiatives. Etisalat's success as a brand was also reinforced by the synergy of our family across our footprint, creating brand loyalty and enhanced engagement with our customers," said Saleh Al Abdooli.